FJÄLLRÄVEN PERFUME
Formgiving a perfume bottle for Fjällräven, to fit into the Kånken family.
CHALLENGE
In this project we had the challenge of formgiving a unisex perfume bottle for a brand of our choice - Fjällräven, the classic Swedish outdoors brand in our case. The final results were two lines - one for bringing nature to your everyday life, and another more functional for the outdoors.
Fjällräven was founded in Örnsköldsvik in 1960 with the motivation to make nature more accessible to people. This motivation still rings true, today they offer a wide range of products for big and small adventures in nature, but also for your everyday outdoor needs. Common goals for all their products is to:
- Develop timeless, functional and sustainable outdoors gear.
- Act responsible towards nature, animals and people.
- Inspire interest for the outdoor lifestyle.
ANALYSIS OF KÅNKEN
Family & Expressions
For our project we wanted to create a perfume which would fit into Fjällräven’s arguably most well-known product family - Kånken! The Kånken No.2 was analyzed, and we found four main expressions for the product:
Simplicity The product has a straightforward shape with no unnecessary details.
Fjällräven Looking at the product, you instantly recognize it as Fjällräven.
Outdoors The materials and the functionality of the product makes connotations to outdoor activities.
Friendly The product looks friendly through its shape, materials, colors and details.
Our Expressions
We wanted to keep the same main expressions for our perfume. However, we wanted to tone down the simplicity and the Fjällräven connotations, and boost the outdoors expression a bit.
Form iterations
Initially a lot of sketches were made to find a conceptual shape of the perfume bottle we wanted to make. We wanted a strong, simple silouette to fit the Kånken family - in the end we went with a round bottle similar to the one in the top left corner.
DESIGN PROPOSAL
Final design
The bottle, spray head & cap are in stainless steel, and the strap is in leather. The cap is internally threaded so that it doesn’t come loose by itself, and the spray head can be be removed so that the user can keep using the bottle for other purposes when the perfume is used up.
Two lines
We decided to create two lines. The first one, the bigger colored bottles, with fragrances of Swedish nature to bring you closer to it in everyday life, the other with more functional aspects when you are in the outdoors.
